New Bing logo similar to Office logo

The Bing search engine has a new logo. It looks like the Microsoft Office 2013 logo with its top removed and the right side collapsed onto the left, forming a ‘b’.
newbinglogo-200x85    Microsoft Office logo 2012

Unbox Your Search from Bing on Vimeo.

What does this mean? Tighter Office integration with Bing? The Office logo is arguably more recognizable than Bing. A similar logo may will help create a more related brand family.

From the color of our logo to the angle of the cut on the top of the b, the Bing identity has been designed to fit seamlessly into the Microsoft family of products. – http://www.bing.com/explore/newbing-logo

Office 365 is changing all the time, with new features, service updates and recent storage increases. What other changes are in store for Bing, other than a logo change?

[signoff]

References

Explore the new Bing – http://www.bing.com/explore/newbing

Microsoft launches new Bing logo, design refresh – http://www.zdnet.com/microsoft-launches-new-bing-logo-design-refresh-7000020759/

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